When It Comes To Helping Independents TruServ Canada Shows Up

Okotoks, Alberta - May 2005 - TruServ Canada was lending a helping hand at the Country Depot Grand Opening in Okotoks, Alberta on May 12th. TruServ President and C.E.O. Bill Morrison says, "when it comes to Independents, we're there to totally support local initiatives and entrepreneurs that proudly fly our banner". The official opening of the first Country Depot in Western Canada was a complete success. The 5000+ square foot store focuses on the companion animal owners' needs along with feed and farm supplies for the acreage owner; hardware and workwear. The 3,000 square feet of greenhouse and garden centre area boast live goods, nursery stock and home and garden accents. Owner Bill Shaw stated, "the best part is, I would estimate 75% of the 5,000 people that came to the opening were totally new customers, that we had never seen shopping with us before. This is exactly what we were trying to achieve. A total success in my opinion." "We're ecstatic about the results of our first Country Depot in the west", states Janice Mundell TruServ’s National Growth Manager – Country Depot. "We're working with a number of Independents right now on other locations and when they visit Okotoks it brings the banner to life." TruServ Canada remains committed to the growth of a 100% retailer-owned, low cost distribution and merchandising organization. Each of its retail banners, True Value Hardware, V&S Stores, and Country Depot support a core assortment of goods and programs. This positions its Members to compete with rural and urban retailers. The head office and western distribution centre is based in Winnipeg, Manitoba. The eastern office and distribution centre is located in Kitchener, Ontario.

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