Toysrus.com Selected as One of The Top 50 Best
WAYNE, N.J., Dec. 11 /PRNewswire-FirstCall/ -- Toysrus.com (www.toysrus.com)
has been selected among Top 50 retail sites by Internet Retailer, a monthly
national business magazine and website serving the on-line retailing community.
"Toysrus.com has put together a winning combination by capitalizing on
its brand's merchandising expertise while leveraging Amazon's best of breed
technology for site operations," said Kurt Peters, editor of Internet Retailer.
"In addition, its growing family of specialty sites is turning it into
a year-round destination for shoppers, a smart extension of the seasonal toy
business. We're pleased to include Toysrus.com in Internet Retailer's Top 50."
Since launching its first e-commerce site in June 1998 at www.toysrus.com,
Toysrus.com has become one of the most popular and fastest growing sites within
the on-line shopping category. The customer base has increased from one million
to more than nine million in the last three years alone.
"Our value proposition is good product, good service and incredible selection
at a very sharp price," said Ray Arthur, president of Toysrus.com. "Our
e-tailing has taken the shopping experience to new levels, allowing the consumer
to shop our family of brands when they want, where they want."
The fifth annual Internet Retailer Best of the Web--Top 50 Retailing Sites
recognizes excellence in web merchandising within a wide range of retailers.
The editors base their selections of the Top 50 on consultations with members
of Internet Retailer's Editorial Board of Advisers and with industry consultants
and analysts, nominations from readers and the editors' own experience in dealing
with sites, both professionally and personally, throughout the year.