viaLink Adds 31 Suppliers in September

Dallas, TX - October 4, 2002

The viaLink Company (OTCBB: VLNK), the leading provider of synchronization and scan based trading services to the consumer packaged goods and retail industries, said today that it had signed 31 new supplier customers in the month of September.

The new group includes: Marcal Paper Mills, EuroBake Corp., Skokie Valley Beverage, Casa Valdez, Bender Beverage Co., H. Dennert Distributing, Humboldt Creamery Association, Anderson Wholesale Co., Jozaitis Distributing, Thomas Distributing, North Country Distributing, United Distributors, Hayden Beverage, Shamrock Farms Dairy, E.G. Ayers Distributing, Western Maryland Distributing, Burke Beverage, Carey Distributors, Norwich Beverage Corp., Marchetti Distributing, Prairie Farms, Inc., Doug Andros Distributing, Vic's Countryside Eggs, Maita Distributors, J.C. Mensore Distributing, Herr's Foods, Bergseth Bros.Co., Kent Beverage Co., Premium Distributors of Washington D.C., Sorrento Lactalis, Hoffman Beverage and Tasson Distributing.

"The addition of this large number of customers in a single month reflects the company's success in building trading communities between retailers and suppliers," said Bob Noe, president of viaLink. "Both suppliers and retailers benefit from our ability to implement them rapidly and to offer them additional customer connections as the trading community continues to grow."

The viaLink Company (OTCBB: VLNK) provides advanced e-commerce services to the retail/CPG and foodservice industries. We help progressive suppliers, distributors and retailers improve their supply chain efficiency, increase sales and serve their customers more effectively. For more information about viaLink's data synchronization, scan based trading, supply chain visibility and UCCnet registry and publication solutions, call (972) 934-5500 or visit viaLink's website: www.vialink.com.

This release contains forward-looking statements that involve risks and uncertainties. The viaLink Company resembles a development stage company, which has commenced its planned operations but is only beginning to generate significant revenue. We can give no assurances beyond stating our plans and intentions regarding revenue growth and the timing of our attaining cash flow breakeven status. Risk factors affecting our business have been detailed in our filings with the Securities and Exchange Commission.