Land O Lakes Standardizes on Business Objects to Increase Operational Efficiencies

Land O'Lakes Director of Sales, Planning, Information, and Operations to Speak at Business Objects 2004 International User Conference

SAN JOSE, Calif. - Oct. 12, 2004 - Land O'Lakes, a national, farmer-owned food and agricultural cooperative, has deployed Business Objects (Nasdaq: BOBJ Euronext Paris ISIN code FR0004026250-BOB) as its enterprise business intelligence (BI) standard to improve the performance of its sales and marketing organization. Land O'Lakes invests in trade promotion and is focused on increasing the effectiveness of promotional campaigns as a key factor in improving profitability. Dan Emberley, director of sales, planning, information and operations at Land O'Lakes, will share his company's success story during a track session at the Business Objects 2004 International User Conference at the Gaylord Texan Resort in Grapevine, Texas, Nov. 7-10.

By standardizing on Business Objects, Land O'Lakes is now able to leverage one business intelligence system to generate information across the enterprise. Standardizing on one business intelligence system allows companies to achieve greater cost savings, more control of information, and better alignment with its business users. As part of its selection of Business Objects, Land O'Lakes is implementing BusinessObjects™ Product and Service Intelligence, BusinessObjects Customer Intelligence, and BusinessObjects Performance Manager.

Dan Emberley, director of sales planning, information, and operations at Land O'Lakes, will present his company's successful Business Objects solution, including recommendations for overcoming barriers around data integration, making data actionable, and setting standards for analytical best practices. Dan Emberley has an extensive background in the areas of sales planning, trade promotion management, and sales information systems, with 20 years experience in the packaged foods industry.

“We are pleased that Dan Emberley of Land O'Lakes will share his company's success at improving marketing decisions using Business Objects solutions. It promises to be an exciting and well attended session,” said Chris Caren, vice president of corporate marketing at Business Objects. “The Business Objects International User Conference is an opportunity for our customers to share and learn best practices to maximize their organization's business intelligence deployment.”

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