About Frito-Lay

Frito-Lay, Inc., is the undisputed chip champ of North America. The company makes some of the best-known and top-selling snack-food brands, including Cheetos, Doritos, Fritos, Lay's, Rold Gold, Ruffles, SunChips, and Tostitos. Frito-Lay also makes Grandma's cookies, Funyuns onion-flavored rings, Cracker Jack candy-coated popcorn, and Smartfood popcorn. The company's WOW! line of chips are made with the fat substitute olestra. In 2004 parent PepsiCo restructured its divisions such that Frito-Lay now only reports North American snack food sales (which make up one-third of Pepsi's total sales). International snack sales are reported by Pepsi's International division.