Foster Farms Selects Bravo Group

LIVINGSTON, Calif. - Foster Farms, the West Coast's most trusted poultry producer, announced today that The Bravo Group will provide creative development services for the company's marketing initiatives in the Hispanic market. The Bravo Group is a member of the Young & Rubicam Group (Y&R).

"The Latino community is an instrumental part of Foster Farms' consumer base and we are committed to continuing our intense focus on the Hispanic market with the creative insight and expertise of The Bravo Group," said VP Marketing David Schanzer.

Foster Farms will be launching new advertising campaigns in both English and Spanish-language markets in early 2005, developed by Y&R and The Bravo Group, respectively. Foster Farms is a regional producer and advertises in West Coast markets only.

Foster Farms is the most trusted poultry producer in the Western United States. Based in Livingston, Calif., the company has remained a family-owned business since its founding in 1939. Foster Farms branded fresh chicken is always locally grown on farms it owns or operates in each of its markets (California, Oregon and Washington). Foster Farms specializes in producing high quality fresh chicken products that are all natural with no preservatives or sodium-based additives, in addition to a full line of other delicious poultry products. The company produces and delivers premium quality poultry products to retailers, warehouse clubs and foodservice customers throughout the West.