Delhaize Group Names New President and Chief Operating Officer at Kash N’
Karry Subsidiary
Jun 18, 2003
BRUSSELS, Belgium, June 18, 2003 - Delhaize Group (Euronext Brussels: DELB,
NYSE: DEG), the Belgian international food retailer, has announced that Shelley
G. Broader will become the President and Chief Operating Officer of its Kash
n' Karry subsidiary effective June 23, 2003. Broader will replace Michael Byars,
who has served as Chief Operating Officer since September 1997. Byars is considering
several other opportunities within Delhaize Group.
'Mike has done a great job positioning Kash n' Karry as a formidable competitor
in Florida,' said Ronald Hodge, executive vice president of Delhaize Group.
In her new role Broader will be reporting to Hodge, Hannaford's Chief Executive
Officer and President. Hodge also serves as the senior U.S.-based officer responsible
for Kash n' Karry operations.
'Shelley's strong analytical skills, ability to set and articulate strategic
direction, build consensus, and grow sales make her a terrific choice to lead
Kash n' Karry going forward,' he said.
Since 2001, Broader has served as Senior Vice President of Business Strategy,
Marketing, and Communication for Delhaize Group's Hannaford subsidiary. Her
responsibilities included setting and communicating strategic direction while
maintaining a strong connection with consumers. She directed the research, marketing,
communication and business information functions.
'Shelley was instrumental in repositioning Hannaford for long term growth,'
Hodge said.
Broader, a native of Spokane, Wash., and a graduate of Washington State University,
began her career in investment banking. She joined Hannaford Bros. Co., in 1991
rising steadily in the organization through positions in retail operations,
merchandising, and distribution. In 1997 she became Vice President of Perishable
Merchandising. Under her leadership, Hannaford's image as a retailer of top
quality perishables resulted in significant increases in sales and profitability.
Broader indicated that her primary objective is to grow sales and profitability
by enhancing Kash n' Karry's image as 'the' provider of quality meats and produce
in the marketplace, and offering customers an unparalleled shopping experience.
Broader sees the Florida market as offering excellent growth opportunities
for Kash n' Karry. 'We're committed to the Florida market,' she said. 'To thrive
in the dynamic, highly competitive marketplace in which we operate, we'll need
to anticipate customers' needs and then surpass their expectations, so Kash
n' Karry becomes the supermarket of choice for Florida consumers.'
'I'm confident we are positioned to grow our business and our bottom line,'
she said.
During her tenure at Hannaford, Broader was active in a number of community-based
organizations, serving on the board of directors of the Maine Coalition for
Excellence in Education. She also served as president of the Frannie Peabody
Center Board of Directors, an AIDS service organization, and was a member of
the Maine Women's Forum.
Beth Newlands Campbell, Hannaford's Senior Vice President for Retail Operations,
has been named the new Senior Vice President of Business Strategy, Marketing,
and Communication for Hannaford.
Tampa-based Kash n' Karry is a member of Delhaize America, the U.S. division
of Brussels-based Delhaize Group. With more than 50 years in the grocery business,
Kash n' Karry is one of the most respected supermarket chains in Central Florida
with more than 11,000 associates in 137 stores.