CONAGRA FOODS SHOWS "THERE’S MORE IN STORE" WITH VARIETY OF INNOVATIVE PRODUCTS THAT CONNECT WITH INDIVIDUAL CONSUMER NEEDS
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With Consumer as Its Compass, One of Packaged-Food Leaders Unveils Innovative Products, Marketing and Sponsorships at FMI that Connect with Consumers’ Lifestyle Needs and Choices, Drive Retail Sales
CHICAGO, May 2, 2005 – ConAgra Foods, Inc. is showcasing its wide variety of innovative food products, marketing programs and platforms at the 2005 Food Marketing Institute Show in Chicago May 1-3, demonstrating that there is indeed "More in Store" for consumers and customers of one of the world’s leading packaged food companies, which continues to enhance the product offerings of its many trusted brands, and deepen their appeal to consumers by connecting with their lifestyle needs and choices. At this year’s premier food-products convention, ConAgra Foods is spotlighting: • Innovative product lines and extensions to meet consumers’ demand for a greater variety of food choices with great taste, convenience and nutrition to satisfy their individual mealtime needs. • Marketing and sponsorship initiatives that help the company and its brands better connect with consumers where they live, work and play. • Expertise and capabilities that enhance its efforts to understand and anticipate the changing tastes and trends shaping the decisions consumers and customers make as they set the table for what America eats. "At the 2005 FMI Show, we’re demonstrating our ability to evolve and enhance the power of our brands with innovative products that satisfy consumers’ desire for more variety and taste, along with marketing programs that support our retail customers and connect with consumers’ lives," said Dennis O’Brien, president and chief operating officer of ConAgra Foods Retail Products. "Above all, our focus on consumers drives the way we think and act as a company."
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