CONAGRA FOODSERVICE STREAMLINES MENU OFFERINGS

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New Approach to Bundled Menu Solutions and Services Reflects Operators’ Perspectives and Priorities

CHICAGO, May 20, 2005 – Underscoring its commitment to making operators’ success the measure of its own, ConAgra Foodservice has introduced MenuSuccess, a comprehensive strategy to build customer satisfaction and operator business success by delivering problem-solving products, consumer knowledge, culinary expertise and trusted brands, all focused on key menu categories and operations that drive foodservice growth – from breakfast to dinner, and tabletop to back-of-the-house. MenuSuccess and other innovative services and products are being showcased at the 2005 National Restaurant Association Show in Chicago May 21-24. Foodservice operators looking to refine their menu mix to increase customer satisfaction can count on ConAgra Foodservice to give them a single source for answers, innovations and streamlined culinary support. As one of the nation’s leading foodservice providers and industry suppliers, ConAgra Foodservice is offering more than its comprehensive portfolio. It is offering a consistent, clear focus on what matters most to operators: customer satisfaction. A key to that focus is the menu, and the company is now structured to deliver compelling brands and product solutions in categories representing every part of the menu that drives day-to-day sales and business: BREAKFAST, SANDWICH, ENTRÉES, SIDES & APPETIZERS and CONDIMENTS & COMPONENTS. "We want to make it easier to work with us," said Allan Lutz, president and COO, ConAgra Foodservice. "We’ve reorganized our core competencies around the needs of operators, allowing us to build on our strengths, improve our efficiencies in serving distributors, ensure consistent, timely product availability, and, most importantly, maximize the talents, commitment and effectiveness of our people." "Based on extensive proprietary research and direct feedback from operators, we’ve oriented our new MenuSuccess approach around bundled menu solutions in categories that reflect operator perspectives and priorities," he added. "Take the fast-growing, highly competitive breakfast segment. By bringing together our best people and experience from brand groups like Egg Beaters® and Armour® to address the breakfast category as a team, we’re generating new ideas and strategies for breakfast growth."

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